Seeking to raise the bars of your spa in the context of marketing?
Beauty and health cannot be defined by the traditional beauty parlors or salons anymore; in fact the industry has grown to its full bloom! The conventional beauty parlor has been translated into spas and fitness centers. These translations are, however, in vogue! So, if the salon-style has changed into the spa-style, so why stick to the old business ways? Forget the pamphlet/newspaper advertising days! It’s the tech-savvy world; people are more on their websites than in their markets.
They blog about every event in their lives, share their worlds with each other. So, as a professional you need to understand their desires and expectations too! And there’s nothing so difficult about it. All you need is an account on Facebook and Twitter, and there your career takes a pleasant twist!
Here is a quick handy guide to maintain your networking account; to make your essential oils spread the aroma all around!
1. Content matters
"Much like great products, great content will only find the best people to love it if it’s leveraged well.” – Shannon Paul
Check what and how you write! Your content should boggle the reader. Yes, you don’t need to create stories but at least share your experiences (as a professional). Map out all the details of your spa, when was it established, the detailed description of your spa, your staff etc. Try to explain how a spa works; give your fans some knowledge an edge ahead! Spread awareness about spa treatments. Be charitable and share knowledge for free. People would naturally join you if they find you worthy. So, descriptions gelled-well with some extra details about the industry makes a perfect blend!
2. Enliven it with blogs
Blogging promises sharing and further, sharing ensures connection and bonding. It is the most effective way of forming a bond with your followers. Blogs depict the kind of person and even professional you’re, and when people comment on your stories or articles, you become the benefiter. Mack Collier rightly points out, “If there’s a firestorm erupting via blogs, your customers will expect you to respond via those same blogs, not via a carefully-worded press release 4 days later.” Hope you got Sir Collier’s message right. It doesn’t mean that your blogs would always create ‘firestorms’, it simply tells you to be regular in your comments and posts. Also, if you’ve a separate company website for your blogs, it’s great; if not you can always blog on the behalf of your brand (as an individual). Further, if you’ve a blog account, then do not forget to drop its RSS on your fan page.
3. Tweet and share: Together
Twitter is is immensely useful when it comes to business. It allows promoting links and making announcements without making it sound like a sales-call!
However, Facebook is more dialogue generating. It is meant to mingle and brings about a mix of chatter and interlocution. Hence, it is great to fuse the two! Yes, it is an available option. You can pair up your Twitter and Facebook accounts and update them together; getting both the dialogue and announcements together at the same time!
4. Widen your networks
Blog outside your sphere! Go and get connected with the local online directory. Share your tips with them and get your name flashed in the most commonly used site. Give your Facebook and Twitter URLs in the directory, a tactic to invite your customers to your page. Here is how Matt Rhod puts it: “As a general principle, the more users share about themselves, the more others in the community will learn about them and identify with them.” I believe his directive is crystal clear in the context of marketing biz.
5. Render comments from Brand ambassadors
I’m not talking about the allocate celebrities and shell millions over this. You can hire local people (or you can call, real people) who may or may not have used your spa for the promotion of your spa. Consumers want a more home-made response than a made-up one. Simply quote some general comments from your feedback diary (that you use at your work place) or you can post videos and share some views of the public on your spa. After all, your followers are the new form of your ROI. So, deliver the best to them!
6. Transparency: A Good deal!
Leverage your negatives too, don’t hide them. It’s important for any marketer to welcome criticism since only your consumers can tell you your flaws. They are the only corrective pen you’ve got! Once you know what they say, you’ll be able to figure out where your folly lies. Understand this, “You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?” suggests David Cooper.
Hope you’ll be able to get just the right kind of fragrance your spa deserves!
|to get apps to market your spa/saloon on Facebook|