Having issues raising your retail-sales? No more!
“We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.” – Orville Redenbacher
Besides the large scale business phenomenon, social media can work a great deal for the retailers! Though, not for people like Mr. Not Social! He had a retail shop a few months back. Since his world is pretty confined, he couldn’t manage to run it successfully for a long time. He didn’t have enough sales; hence we see a sad lock hanging on his shop now!
However, there’s a good story too! My other ( happy) neighbor, Mr. Social plans to buy the very sadly-locked space and open his retail shop there! Interestingly, the unusual thing is since I’m always extolling social media for everything; today Mr. Social shared some amazing ideas with me on the retail business leverage through social media!
Here’s what he says…
1. Win their hearts!
Greet them by a shower of inviting gestures! Of course, you can’t be physically present on your page, but your shadows can be, can’t they? Animate your fan page by leaving a compelling message for your visitors to make them ‘like’ your page. Your welcome page needs to carry a seductive appeal, to catch people’s eyes. Remember, your welcome page must reflect the kind of retailer you’re!
2. Gift them happiness
“The greatest gift is a portion of thyself” – Ralph Waldo Emerson
The wait is over! You can now create gifts for your fans and offer them to distribute it among their friends. The Gifts Tab will help you with this. It produces a viral effect, giving the people an insight the kind of stuff you sell. Adopt this friendly tactic and create an impression!
3. A visit to your store
Your fans would love to see the way you’ve done your store! Showcase is the feature that enables you to go your fans “wow” about your store! Make hoopla about your retail store among your fans. Respond to their comments on your pictures, tell stories about every corner through your captions; and let your pictures speak!
4. Follow me!
Guide their steps to your store! Make it easy for your fans to locate you. Tell them you’re right on the next street! The map it tab helps you to provide details about your location. Make yourself visible and available to them. H. Stanley Judd is right while he says “A good plan is like a road map: it shows the final destination and usually the best way to get there.”
5. Utilize the capital
Here, ‘capital’ doesn’t mean the material resources you’ve got; it is in fact your fan pages on different (and popular) networking sites, like Facebook and Twitter. You can draw the maximum out of your both accounts by teaming up the two together. Have a look Tweets tab, it allows you to produce the maximum of the two, giving your updates and latest news a pandemic effect (without making people sick!)
6. Be humble, offer bargain
If you’re a humble retailer and got the best deals for your customers, half the job is done! Give out coupons and make your fans feel privileged. It’s a great way to take charge over your fans, turning them into customers. Lure them with discount-loaded coupons or the exciting “free” logo on them. The sale-season is the traditional style in the market; try it out in social networking. It works there far better!
7. Polls: Their choice, your count
“Leaders do not sway with the polls. Instead, they sway the polls through their own words and actions.” – Robert. L. Ehrlich
Polling is a great way for the customers to voice out their choices and for you to know the number of people interested in you. Create surveys and conduct discussions to make your page more active and bustling. However, as Sir Ehrlich says, you don’t have to diverge from your policies, only need to build certain new ones to create a monopoly.
Read as a Facebook update by one of my friends and it says, “Facebook is the Hotel California of the new millennium. You can log out any time you like, but you can never leave.” Indeed, it’s so true and so well fits Mr. Social’s ideas on improving your retail sales through social media!
8. Put on your answering machine
Use the My Yelp Review Tab to hear from your fans.It’s important to know what your fans think about you and how should you improve on yourself. Give them a space to speak. Their feedback is important to you. Spill the redness of Yelp on your page and make it customer-friendly!
Thank you Mr. Social for sharing your wise words with us!
Good luck to all our readers!
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